Toto Wolff Set to Sell Stake Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic achievements in F1

Mercedes team principal Toto Wolff is in final negotiations to offload part of his shareholding in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6 billion – a record for an F1 team – following McLaren was appraised at £3.5 billion in an adjustment to corporate structure last September.

Wolff, who owns one-third of the Mercedes F1 operation, plans to divest a shareholding approximately five percent.

The 53-year-old will remain as team boss and CEO should the deal proceed.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who both hold a third of the company.

A Mercedes spokesperson said: "We are providing no comment on the matter. The management structure of Mercedes F1 stays unchanged, and each shareholder are dedicated to continued achievements of the brand in F1."

Financial Increase

This arrangement would represent a substantial rise in value of the Mercedes team after Ineos Group bought its stake for £208 million in 2022.

This surge reflects the growth in valuations of F1 teams recently as a consequence of the increasing appeal of the sport around the world.

This was also seen in the success of the Formula 1 film starring Hollywood star Brad Pitt, which debuted last summer and earned over $630m (£458 million) at cinemas worldwide.

It is the actor's top-grossing movie and the most successful sports film to date.

Current Performance

The Mercedes team are runner-up in the team standings, behind McLaren, with three Grands Prix remaining in the current championship.

Their lead driver British driver George Russell has won two of the 21 races this year and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

Andrew Ramirez
Andrew Ramirez

Tech enthusiast and freelance writer passionate about innovation and digital transformation.